DOT started with one guy, a pair of Crocs, and an idea at little a driving range in Indiana. Our founder, Jack Deets, had just graduated from Indiana University Bloomington, where he studied the music industry with hopes of one day becoming an agent for artists. After launching his own music festival at the age of 15 and DJing his way through college, he thought he had it all mapped out.

In the summer of 2024, as he prepared for a move to Nashville to chase that dream, Jack spent as much time as he could with buddies at the golf course — soaking in the last few rounds before his crew headed off to start their full-time jobs. It was on one of those nights, while hitting balls on the range, he overheard a conversation that changed everything.

A few spots over, two guys were reminiscing on a recent golf trip they had just returned home from. One asked the other if he ended up getting a headcover he had liked in the pro shop. He laughed and said, “Nope — too expensive. And if I bring home another, my wife’s tossing it.” Then came the joke that stuck: “Too bad you can’t just wear them all.”

For some reason, he couldn't shake that line.

What if you could?

As he packed up his car for the day, he reached to replace his cleats for the beat-up Crocs in the trunk — it clicked. It was then, that the idea for DOT was born.

He spent the next year in his parents’ basement, tinkering with used leather tools from eBay and sewing by hand. The first prototypes? According to him, "Looked like something made in a middle school art class… blindfolded.” But over that year, he built a team that believed in the concept as much as he did. And those first sketches on sticky notes turned into what you see today.

From there, the company quickly became more than just a way to save golfers money on headcovers. It didn’t just cut costs — it opened the door for golfers to design something that actually represented them.

So whether you’re a weekend warrior, a first-timer holding the club backwards, or a scratch who keeps the rest of us humble—we made this company for you. And we hope you feel the same joy using it that we did building it.